Twitter, under Elon Musk’s ownership, unveils a groundbreaking initiative to compensate verified content creators for ads in their replies, aiming to enhance revenue streams and the user experience.
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Twitter has unveiled a new program that would pay verified content producers for the ads they include in their responses. The multibillionaire businessman and owner of Twitter used the site to give information about this future feature and to say that a $5 million first payment block will be set up for it. Only verified authors will be permitted to participate in the initiative, and ads seen by verified users will be taken into consideration.
In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.
— Elon Musk (@elonmusk) June 9, 2023
Note, the creator must be verified and only ads served to verified users count.
As a result of massive personnel layoffs and worries over ad placement, Twitter is now having trouble maintaining advertisers. Twitter just named Linda Yaccarino as its CEO to address these concerns and boost its advertising initiatives. Yaccarino, an NBCUniversal veteran of the advertising sector, is anticipated to use her wealth of knowledge to guide the social media platform’s advertising initiatives.
Elon Musk’s vision for Twitter, shared earlier in March, aimed to increase the platform’s revenue by incorporating more relevant and timely advertisements. Musk highlighted that Twitter currently generates around 5 to 6 cents per hour of user attention and expressed his belief that this figure could potentially increase to 15 cents or even higher.
Twitter wants to encourage the creation of interesting, high-quality content while generating new sources of income for the platform and its producers. To that end, it has implemented a new reward scheme for verified content providers. By supplying a more varied and tailored ad ecology, this approach may improve the overall user experience.
Twitter is making a huge advancement in its continuous attempts to draw in and keep advertisers, boost its income sources, and support a healthy creator community by introducing sponsored advertising in responses. According to sources citing internal papers, the platform, which is now owned by Elon Musk, has experienced a significant decline in its US advertising income, falling by 59%. Due to advertisers’ worries over the increase of pornographic and hate speech content on the network, Twitter has been struggling to fulfill its US sales objectives. High-profile businesses, including Chevrolet, Chipotle Mexican Grill, Ford, and Jeep, have stopped running advertisements on the website as a result of this.
Here we go……🔥 https://t.co/NgfUVxrdGw
— Linda Yaccarino (@lindayaX) June 10, 2023
Linda Yaccarino’s role as the new CEO of Twitter is expected to play a crucial role in rebuilding the company’s relationship with brands and addressing the challenges it has faced since Musk’s takeover and the reversal of content standards.
The implementation of sponsored advertisements in responses illustrates Twitter’s commitment to innovating and reacting to the changing requirements of its users and advertisers as the company goes forward with its objectives to modernize the platform and its advertising model. With Elon Musk at the helm and Linda Yaccarino refocusing the company on advertising, Twitter hopes to reclaim its place as a top social media platform by giving content producers more options and enhancing user engagement.
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